App Store Optimization

There are multiple platforms for hosting mobile apps and out of which most commonly known are Apple App Store and Google Play. The alternative platforms for mobile app hosting are Amazon Appstore, GetJar, Huawei AppGallery and similar platforms. However, effective promotion of these mobile apps is essential, especially when it represents a significant source of revenue for companies. In the beginning, App Store Optimization (ASO) was similar to web optimization techniques, focusing primarily on factors like keyword usage, titles, and descriptions. However, ASO has since developed into a more comprehensive approach that also includes creative components. The optimization would enhance the visibility and ranking of mobile apps within app stores. This improvement in discoverability leads to an increase in app downloads by making it more accessible to users searching within the store.

We focus on improving App’s visibility, relevance, and rankings in app store search results and browse categories as part of optimization. Our focus is to increase organic app downloads through better discoverability.

What We Do?

App name, title, and URL optimization: We, at AdsOnSearches, aim to keep your app name short, memorable, and unique. We constantly use the relevant keywords naturally without stuffing. In title optimization, we create most engaging words within character limits to attract users. We choose right domain extension for your app and will ensure the URL reflects your app name or purpose.

Keyword research for ASO: We assist you improve your app's visibility in app stores like Apple App Store and Google Play Store by identifying and selecting the potential keywords.

Deep linking within mobile apps: We work on traditional deep linking, deferred deep linking, and contextual deep linking to enhance user experience, engagement, and conversions.

Indexation of Apps in Google search engine results pages (SERPs): We'll make your mobile app content searchable on Google, so users may find app pages immediately in search results (SERPs).

Click-through rate (CTR) optimization: Our team will implement several CTR optimization strategies for your app, such as optimizing the app title and subtitle, upgrading the app icon design, writing a persuasive app description, using high-quality screenshots and videos, and more.

How will you Benefit?

Our App Store Optimization will result in the following benefits.

• Increased App Visibility
• Higher Organic Downloads
• Improved Conversion Rates
• Competitive Advantage
• Improved User Engagement and Retention
• Enhanced App Store Ranking
• Better Local and Global Reach (Localization)
• Increased Trust and Credibility
• Improved User Acquisition
• Analytics and Data-Driven Insights