Google Adwords

Google Ads (formerly known as “Google AdWords”) are paid advertisements that appear alongside search results on google.com and on Google's other domains, partner sites, and applications. Additionally, it advertises on other websites through the Display Network and Google's AdSense service. These services are intended to assist companies and marketers in connecting with billions of individuals who are searching for answers on Google, watching videos on YouTube, discovering new locations on Google Maps, downloading applications from Google Play, and reading content throughout the web. Google does approximately 3.5 billion queries each day. This implies that Google processes an average of over 40,000 search requests every second.

Google's Ads will assist companies of all sizes in selecting the best solutions for their requirements, making it even simpler to provide useful, trustworthy advertisements and provide the greatest experiences for current and prospective consumers.

The Benefits of AdWords

The main benefit of Google Ads is that it is more efficient than SEO. Both SEO and Google Ads are methods of increasing traffic and leads generated via search engines. However, a well-optimised AdWords campaign helps a company achieve the highly coveted top position in search far more quickly.

1. Awareness

Along with increasing traffic, clicks, and transactions, Google Ads is an effective method to spread the word about your business. Google collaborated with Ipsos to conduct research across twelve sectors, ranging from cars to retail. Search ads have been shown to increase top-of-mind awareness by an average of 6.6 %.

2. Scheduling

Advertisements on Google Ads can be scheduled to reach the appropriate audience at the appropriate time. The advertise has full control over his spending and can determine the time, targeting, content and other metrics fully.

3. Campaign Remarketing

Reconnecting with your website visitors is one of the greatest features of Google AdWords. Remarketing refers to advertisements or follow-up emails we get from businesses after visiting their website but without purchasing. Remarketing enables to reconnect with the previous visitors, give them a customised incentive, and ideally turn them into clients.

4. Measuring Performance

Google Ads would detail the campaign's performance. This would help firms in determining which strategies succeeded and which did not. Using this data, we can then fine-tune marketing efforts until they provide the best results. We can get the following Details:

Who clicked on your ad?

How many leads in the pipeline?

How much traffic have you got from AdWords to the website?

Which keyword generated the most traffic and leads?

How much does it cost you per lead?

AdsOnSearches AdWords Services

AdsOnSearches is a Google Partner for online advertisement. We have over eleven years of experience handling Ad campaigns. Our keyword research and accurate ad management have resulted in a better Return on Investment. We advise customers on the most effective method of placement and schedule projects based on qualifying leads. We do A/B tests to determine the optimal landing page for each of our products and services. We provide competent administration of advertisements and provide weekly updates to customers based on our recommendations.