History on Pay Per Marketing (PPC); How did PPC Change Online Advertising?
There are times when sales were done on do door-to-door basis by a sales person and visiting each house, explaining product/service features. The evolution of internet has brought a drastic change to the concept of sales as well. Another major breakthrough happened in in February 1998 when Jeffrey Brewer of Goto.com and Bill Gross of Idealab presented the concept of pay per click search engine. This brought revolutionary change to toward sales promotions which happened Read more [...]
