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How Does Google Tag Manager function? Main Components of Google Tag Manager

Google Tag Manager has its own container tag which eliminates the need for multiple codes for the website.  The Google tag manager automatically updates the site, so that the user does not have to manually code the tags.  Google Tag Manager stores all connected data in a centralized location.  It is used for tracking codes and collecting analytics data on a page.  Google Tag Manager is very handy when there are lots of tags to manage.  It helps in analyzing multiple metrics connected with conversion/ Read more [...]
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Google AdWords Changed to Google Ads in 2019. Features of Google Ads

Google AdWords has changed its name to Google ads.  Google Ads is same as Google AdWords.  It is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content and generate mobile application installs within the Google ad network to web users.   All ads are placed linked with keywords. The AdWords Express is for small businesses to make the handling quite simple.  Overall, it is an attempt to reduce Read more [...]
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Easy Steps to Set up Google Ads – A few Tips for Keyword Research and Initiating Google Ads

Google Ads is from Google, where advertisers pay based on result.  Result means click on the ads, or viewing of ads and other appropriate metrics as identified.  It is very simple to set up Google AdWords.  Here is the process of setting up Google Ads very quickly. Step1: Sign in to Google ads -https://ads.google.com/ideally with your Gmail account Step2: Click on campaign Create new campaign Select the type of goal that would make your campaign successful and campaign type Read more [...]