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How Does Google Tag Manager function? Main Components of Google Tag Manager

Google Tag Manager has its own container tag which eliminates the need for multiple codes for the website.  The Google tag manager automatically updates the site, so that the user does not have to manually code the tags.  Google Tag Manager stores all connected data in a centralized location.  It is used for tracking codes and collecting analytics data on a page.  Google Tag Manager is very handy when there are lots of tags to manage.  It helps in analyzing multiple metrics connected with conversion/ Read more [...]
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Why Business should go for Digital Marketing? Top Benefits of Building up Brand Reputation in the Digital Market

Digital marketing has changed the entire gamut of marketing.  There are multiple methods to gain advantage in the digital world. Search Engine Optimization, Paid Advertising, Search Engine Marketing (SEM), Content Marketing, e-Commerce SEO, Social Media Marketing, and so forth have turned out to be regular digital marketing methods of B2B and B2C organizations.   The concept of digital marketing helped many small and medium scale businesses or even startups to access resources to Read more [...]
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Google AdWords Changed to Google Ads in 2019. Features of Google Ads

Google AdWords has changed its name to Google ads.  Google Ads is same as Google AdWords.  It is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content and generate mobile application installs within the Google ad network to web users.   All ads are placed linked with keywords. The AdWords Express is for small businesses to make the handling quite simple.  Overall, it is an attempt to reduce Read more [...]
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Easy Steps to Set up Google Ads – A few Tips for Keyword Research and Initiating Google Ads

Google Ads is from Google, where advertisers pay based on result.  Result means click on the ads, or viewing of ads and other appropriate metrics as identified.  It is very simple to set up Google AdWords.  Here is the process of setting up Google Ads very quickly. Step1: Sign in to Google ads -https://ads.google.com/ideally with your Gmail account Step2: Click on campaign Create new campaign Select the type of goal that would make your campaign successful and campaign type Read more [...]
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Which Google AdWords Attribution Model Must be Applied on Your PPC Campaigns?

  An attribution model is a practice that determines how credit for sales and conversions is assigned to different channels across different touchpoints in the buyer journey.  It’s the process of connecting various campaigns to a company’s ROI. The attribution model you use for Pay per Click campaigns, ad groups, keywords, ads, etc. get credit for your conversions. Attribution modeling has always been important since your prospects frequently engage with your business via a broad Read more [...]
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How to Configure Hootsuite for Social Media Management? What is Hootsuite?

Hootsuite is a "Social Media Management System" or tool to manage multiple social media accounts.  Hootsuite helps you keep track and manage multiple social network channels in single platform.  Its analytic functions helps to monitor what people are saying about your brand and help you respond instantly and is widely used in social media optimization Connect Your Social Media Profiles Connecting your social media profiles in Hootsuite is simple and easy.  All of the settings for Hootsuite Read more [...]
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3 Tips on Instagram Marketing for Local business

Instagram is a mobile photo sharing app and social network founded in 2010.  Facebook purchased Instagram for $1 billion in the year 2012.  Instagram is increasingly important for every kind of business whether it is retailer, restaurant or travel companies.  It is one of the most important tools for brand building as the social platform has more than 300 million daily active users and 500 million monthly users.   Instagram use is growing among young people it is considered as single most Read more [...]
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How Google Rich Snippet Code is Important for Search Engine Optimization (SEO)

Rich snippets provide webmaster with the useful information to the web search result snippet.  The purpose of rich snippet is to give user with more information about the content.  It is better to decide the most relevant result for a search query that could generate additional traffic to the site.   Rich snippets are designed to summarize the content of a page making it easier for users to understand what the page is about in search results.  If you are considering taking advantage Read more [...]