Interdependency of Social Media and Market Research, Effective Way for Branding and Brand Management
Social media platforms like FACEBOOK & TWITTER have revolutionized the way communication happens among masses. People are connecting with each other 24X7 around the globe. This provides an opportunity for various brands to slide into day to day life of people, marking their presence and to understand about customer portfolios.
To know what consumers want, companies are investing heavily in market research. Through social media it has become possible to conduct researches globally.
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