Tag: Audience targeting

What is Programmatic Advertising? Programmatic Advertising is frequently labeled as the future of digital marketing services.  Programmatic Advertising is a way of buying and selling media using automated technology.   In many cases, programmatic media is bought and sold in auction-like an environment that operates much like the stock market.  By large, programmatic media is bought and sold in auction-like situations that work much like the Stock Exchange. Programmatic technology influences Read more [...]

Facebook Groups are common forum for FB members to share their interests and express their opinion on any topic. Groups enable individuals to gather around a common cause in order to organize, express ideas, talk about issues, post photographs, and share related contents. There are multiple benefits for such group which are summarized as follows; Here are the steps to build up groups in Facebook As a first step, click on the create group from the homepage of Facebook and input name Read more [...]

Twitter is one among the favorite social media platforms currently in existence. This microblogging platform allows businesses, professionals, and consumers to meet easily with 140 character tweets. Companies can promote their products and services on Twitter by connecting with their consumer directly. There are many ways to promote business on Twitter with Twitter marketing. Twitter is Your Brand Twitter account is way to represent the brand to your existing customers and potential Read more [...]

  WHY SEO IS IMPORTANT The Beginning process for any online marketing starts with SEO.  Just like a Building needs a Foundation, SEO is its online analogue.  Without it, going into other advanced techniques are futile and will lack stability.  Now coming into facts, it is discovered that around 70% of clicks made by searchers are organic results.  Moreover 67% clicks constitutes the First page results.  So without a doubt SEO has the primary importance in digital platform not Read more [...]

Google Webmasters Tool has been renamed and repackaged as Google Search Console in 2015. Google search console is a useful platform for the webmasters to index the web pages and optimize the appearance on google search page as part of search engine optimization. And Google is not charging for this service.  It allows you to perform meaningful analysis and make changes that can affect how Google crawls, indexes and understands your site content. Here are the main features of the Google Search console   Read more [...]

  As we all know there is a tremendous progress taking place in the technological field.  One such field would be the marketing arena.  All those traditional marketing platforms which were used widely have become obsolete and digital marketing has taken over them. If you are an amateur into digital marketing field and would like to learn more about it, it is important that you start your learning from scratch.  So let us look briefly about the ways you can target your audiences and Read more [...]