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Tools Required for Building Keywords in SEO Strategies

  WHY SEO IS IMPORTANT The Beginning process for any online marketing starts with SEO.  Just like a Building needs a Foundation, SEO is its online analogue.  Without it, going into other advanced techniques are futile and will lack stability.  Now coming into facts, it is discovered that around 70% of clicks made by searchers are organic results.  Moreover 67% clicks constitutes the First page results.  So without a doubt SEO has the primary importance in digital platform not Read more [...]
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Google Search Console and Optimization of Websites

Google Webmasters Tool has been renamed and repackaged as Google Search Console in 2015. Google search console is a useful platform for the webmasters to index the web pages and optimize the appearance on google search page as part of search engine optimization. And Google is not charging for this service.  It allows you to perform meaningful analysis and make changes that can affect how Google crawls, indexes and understands your site content. Here are the main features of the Google Search console   Read more [...]
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What you need to know about Targeting Options For AdWords Display Campaign

  As we all know there is a tremendous progress taking place in the technological field.  One such field would be the marketing arena.  All those traditional marketing platforms which were used widely have become obsolete and digital marketing has taken over them. If you are an amateur into digital marketing field and would like to learn more about it, it is important that you start your learning from scratch.  So let us look briefly about the ways you can target your audiences and Read more [...]
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What you need to know about facebook App Install Ads

With an increase in global mobile users, the influence of mobile app is increasing day by day.  For many years mobile app has been a popular topic in the business world.  Most businesses have its mobile app particularly e- commerce business, the Apple app store has close to 2 million apps while Google play has over 2.2 Million apps.  With an increase in competition, it has become important for marketers use various online platforms to reach the targeted customers.  The various platforms which Read more [...]
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Facebook Audience Network (FAN)- An Efficient Way to Reach your Audience

Facebook Audience Network (FAN) is a new method to advertise in the online media.  It follows the Facebook targeting mode and let users extend their ad campaign beyond Facebook to reach audiences on mobile apps, mobile websites and videos. Audience Network enables your ads to reach people at right time and the right place. Ad objectives, Formats, and Ad types Facebook Audience Network (FAN) is the right platform if the ad objectives is any one or more of the following. To increase traffic To Read more [...]
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What you need to know About ‘Twitter-Social Media’ 2017

328 million active users, 208 average twitter follower, 100 million daily active users and over 10 million tweets later Twitter has established itself as a critical media for social media marketing promotion.  The users of Twitter are highly educated in comparison to other social media platforms.  About 83% of the world leaders use Twitter, its unique balance of business and personal use has makes Twitter different from other social media marketing forums. Twitter is short message communication Read more [...]
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3 Tips on Instagram Marketing for Local business

Instagram is a mobile photo sharing app and social network founded in 2010.  Facebook purchased Instagram for $1 billion in the year 2012.  Instagram is increasingly important for every kind of business whether it is retailer, restaurant or travel companies.  It is one of the most important tools for brand building as the social platform has more than 300 million daily active users and 500 million monthly users.   Instagram use is growing among young people it is considered as single most Read more [...]
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Facebook Ads -7 Steps to Follow for Setting Up Your FB Ads

Facebook has always been the easiest platform to remain connected with the people.  Facebook turned out to the apt solution for selling ideas, brand promotion or connecting with the fans, and more.  If one is not really ready for paid social ads, there are options for free ads in FB which too work well. Here are the seven steps while you move to paid ads in FB - simple steps to start with any kind of Facebook Ads. Decide on which Editor you are going to work on: Basically there are two Read more [...]
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Strategies for Enhancing Website Optimization – Tips to Improve Website Traffic

Website optimization is basic for any business that wants to be at the top in web search listing.  Entrepreneurs employ experts to do this assignment since site design improvement requires certain level of expertise.     Content Improvement  The content of your website should reflect your business.  You need to pick correct catch phrases and additionally match them in clear, spellbinding copy that your visitors will find accurate.  Make sure that your site streamlining Read more [...]
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Google AdWords- How to Write Good and Effective Ad Copies One

Google AdWords is an online service which offers PPC (Pay- per-Click), CPC (Cost-per-Click) and CPA (Cost-per-Acquisition) Advertising.  You pay for those ads which gets more impressions or clicks as  per the selected placement method.  Good Ad copies the first step to bring qualified visitors and for which we need to adopt effective method which result in increase in site traffic.   • Research competitor websites The appropriate use of keywords in your Ad copies plays a vital Read more [...]
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Learn More About Your Customers with Google Analytics – Fundamentals of Google Analytics in Simple Words

Google Analytics is a Tool to track and measure your website performance in a given time frame. It is a tool provided by Google to track and analyze user behaviors, and take appropriate actions and measures to increase the Page Views, more site traffic, and optimize pages for better conversion. The multiple tools given under Google Analytics can be used to track the website traffic, traffic sources, visitors demography,  new leads conversion, and much more.  The analysis such basic data help Read more [...]
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History on Pay Per Marketing (PPC); How did PPC Change Online Advertising?

    There are times when sales were done on do door-to-door basis by a sales person and visiting each house, explaining product/service features.  The evolution of internet has brought a drastic change to the concept of sales as well.  Another major breakthrough happened in in February 1998 when Jeffrey Brewer of Goto.com and Bill Gross of Idealab presented the concept of pay per click search engine.  This brought revolutionary change to toward sales promotions which happened Read more [...]
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Minification and Improving Page Speed. Benefits of Minification in SEO

Minification in the context of JavaScript, and CSS is the process of removing all unnecessary characters from source code without changing its functionality.   It is a fast and easy way to reduce usage of resources in web applications.  Even with standard compression techniques, minification can improve the time needed to render a page by over 60%. There are few codes which are used to add readability but such codes are not required while executing such applications.  White space characters, Read more [...]
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How to Increase Likes and Followers in Instagram? Tips to Boost up your Instagram Profile

Instagram is a wonderful approach to impart recollections and most loved minutes to companions, family, and arbitrary supporters.  Instagram accounts have a particular subject that passes on all through each of their photo.  In the event that you are posting a great deal of photographs  in Instagram but not getting the adequate preferences and followers as you expected then take these basic steps to get more Likes and Followers. Topic is Mandatory Instagram accounts have a particular Read more [...]