Of late, social media platforms have become popular among internet users and thus it became very attractive platforms for internet marketers. Online business owners can easily reach out to wide variety of active internet users, and thus attract them through more engaging means. The most popularly used social media platforms are video sharing and social networking websites.
Video sharing websites like YouTube have become known as the launching pad for artists, directors, singers, comedians, and other performers. Many such people have achieved success solely through professional videos, and posted them on video sharing sites.
Video sharing sites have caused for many videos to become viral. Such videos used to be tagged as favorites and thus more users will be prompted to view such videos. Videos are also easily shared through social bookmarking and social networking sites as well. Video marketing has proven to be a crucial element in any internet marketing campaign because of its inherent quality to attract audience immediate attention.
Another key channel to promote the business through online is the social networking platforms. Marketers have the option to share relevant content that can engage potential users to prompt them to follow the brand or make it a part of their network. It has become a way of life for users to log in to social networking sites regularly similar to their email accounts. There are the sites to build relationships with users to spread the message as and when opportunities come. These sites have the option to get the comments posted and engage users to have a discourse on any relevant subject. These platforms provide consumer insights on products/services and one can find such insights through proper data analysis. Ultimately, with better user experience the successful brand will become viral among people who share the same interest.
Internet marketers can now direct more of their focus and energy on branding and building a solid reputation through social media. The number of followers gathered through these platforms has taken an equal place along with metric conversion in online marketing to assess the success in online marketing.
Compiled by Amit Giri, Sr. Research Analyst, Social Media/DART Consulting. He can be reached at amit@dartconsultng.co.in
