Hootsuite is a “Social Media Management System” or tool to manage multiple social media accounts. Hootsuite helps you keep track and manage multiple social network channels in single platform. Its analytic functions helps to monitor what people are saying about your brand and help you respond instantly and is widely used in social media optimization
Connect Your Social Media Profiles
Connecting your social media profiles in Hootsuite is simple and easy. All of the settings for Hootsuite are located in the small sidebar menu on the left-hand side. Clicking on your profile picture will take you to a screen where you can add your social media profiles. Just click on the blue button and select the social media profile you’d like to add.
How to Add Various Types of Streams in Hootsuite?
You can add streams for your mentions, messages, retweets, followers, lists, likes, and more of your own choice and requirement. Selecting either one of those will immediately add the stream to your tab. To make it easier to differentiate between tabs, you can double-click the New tab bar and it will let you rename it. You can also, customize your own streams and engage with your streams, once all your streams are set up, you can then engage with your followers and reply to any tweets and mentions, post comments, like the posts, and more.
Create, Publish and Schedule Multiple Messages
Once all your profiles are connected and your account is set up, you can send and schedule your social messages. To send message using Hootsuite, just click on the bar at the top. You will see it has two parts. The first part controls which account the message will get posted to, while the second part is where you can enter your message, upload images, add links, and set the time of posting.
Analytics and Reports in Hootsuite
One can pre-set reports or can customize r own report completely using the advanced features of Hootsuite. It includes Analytics and Reports and further offers a basic Twitter profile overview, Facebook Page overview, and ow.ly click summary. Upgrading to a Pro plan will allow you to access one of the more advanced reports for free. To generate a report simply select the type of report you’d like to run, enter the owner’s name (in most cases that will be you) and click on Generate report. Once the report is generated, you will be able to see your follower growth and the most popular links for that particular account.
