What one can expect in 2015 in the digital marketing domain?
There are predictions that 2015 will be the year of human for digital marketers. There are possibilities that marketers may incorporate human-speak into their messaging. The visual storytelling will continue to emerge as a strategy toengage focused communities. The platform which provides more privacy and one-on-one conversations will become stronger where there is a need to perform limited filtering operations
According to the industry experts, Content marketing will continue to be digital marketing technique that makes further commercial impact in 2015. There are examples of original digital content which played major cards in few of the industry successes like GoPro and Redbull.
Red Bull has been long known in the marketing industry for its association with extreme sports sponsorships often linking them to adrenaline seeking stunts and athletes. The world was introduced to this concept with the Red Bull Stratos event featuring Austrian adventurer, Felix Baumgartner on October 14, 2012 with the world’s biggest jump from 128,100 feet, breaking the speed of sound. Red Bull has introduced its content marketing around and about the product, but it is never directly correlated to the drink itself. With over 5,000 videos and 50,000 photos, Red Bull Media house has become a case example of the emerging trend of brands becoming more like media companies
There are indication about the use of augmented reality and wearable technologyin the digital marketing arena. According to market prediction by the end of 2015, wearable technology should be gathering enough steam that we will begin to witness early marketing applications. The potent mix of technology, visual effects, and entertainment caused this technology to attract the imagination of consumers. It is widely used in Video games, and retail industries, and digital marketers can explore the possibility of using Augmented Reality for different types of businesses.
There are possibilities that Google Glass may change the way that search works. This may result in the emergence of interactive showrooms. Laura Schwab, marketing director at Land Rover UK, which is currently using augmented reality within its showrooms to showcase a 3D preview of its new Discovery Sport car, says augmented reality will be ‘crucial’ to all future car launches.
Search results will no longer follow ten blue links and image search is expected to change as consumers view QR information and blink in order to add products to their digital shopping cart. This will be replaced on ‘Glass’ with swipe-able cards with one site per card.
The team of AdsOnSearcehs.com is of the opinion that year 2015 will continue with the content marketing but will take different shapes according to change in technology. Paid search is here to stay and the buyers will continue with the same to get quick advantage over competitors. More visual ads will come up and augmented reality and Google glass will slowly penetrate the market. The increased penetration of Smartphone in India will make visual mode of promotion more prominent. Creating story and spreading it across multiple networks will find more acceptance and better return
