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How To Differentiate Online Searchers and Identify Right Type of Searchers & Target Your Ads

Internet has brought enormous opportunities for customers to research, analyze, compare, and finally deciding to purchase the products. For marketers, it’s all about listening to your customer’s needs and wants. Your customers, proscepsts can help improve every step in your Sales process. Nobody is going to give you better feedback on how to improve your sales process than your own customers. Hence, it’s very critical to understand the buyer’s journey in the Sales Process. Below we have Read more [...]
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Interdependency of Social Media and Market Research, Effective Way for Branding and Brand Management

Social media platforms like FACEBOOK & TWITTER have revolutionized the way communication happens among masses.  People are connecting with each other 24X7 around the globe.  This provides an opportunity for various brands to slide into day to day life of people, marking their presence and to understand about customer portfolios.   To know what consumers want, companies are investing heavily in market research.  Through social media it has become possible to conduct researches Read more [...]