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Google Ad Extensions: A Guide to Creating Extensions in Google AdWord

Adding site link is a method  of optimzing AdWords campaign. This will bring more conversion which in turn will bring down CPC and increase CTR.  There are different types of extensions namely, Sitelink, Location, Phone, Review, Social media extension and more. These types of  extensions are added by Google as needed. Details are given below:   Creating sitelinks in campaign: In Google AdWords under the Settings tab the campaign must be chosen as All features. At least 4 sitelinks need Read more [...]
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Google AdWords: Improving Displayed Ads Using Ad Extensions

Google results offer a wide range of PPC ad extensions for the brand ad to stand out.  By incorporating additional features such as location, phone number, product links or rating of website the ad extensions will help in enhancing the number of clicks on brand ads.  Google ad extension will appear with the ad and some may even appear in Google display network.  It is free of cost to add extensions in the campaign or ads group. Generally ad extensions are created at the campaign level only.  Read more [...]